Santiago Tech Founder Opens 80 New Roles as Digital Services Firm Expands into Lastarria

María Constanza Herrera's decision to establish a second office in Santiago's bohemian Lastarria neighbourhood marks a turning point for her six-year-old digital marketing firm, Nexo Consultores. This month, the company is recruiting for 80 positions—from junior developers to account managers—making it one of the most significant hiring announcements in Santiago's professional services sector since early 2026.

"We're seeing real appetite from multinational corporations across Latin America who want local talent but remote-first operations," Herrera explained in a recent interview. The new Lastarria office, which opens next month on Merced Street near the Bellas Artes metro station, will focus on digital strategy and e-commerce solutions for retail clients across the region.

The expansion comes as Santiago's technology and professional services sector continues to attract investment. Industry data suggests that job postings in digital services grew 34 percent year-on-year through June 2026, with salaries for mid-level positions ranging from 2.8 to 3.5 million pesos monthly—a notable increase from 2024 levels.

Herrera, who launched Nexo from a home office in Ñuñoa eight years ago, represents a growing cohort of Santiago-based entrepreneurs scaling beyond traditional service sectors. Her firm now employs 120 staff across the city and maintains contracts with clients in Colombia, Peru, and Argentina.

The Lastarria location choice is deliberate. The neighbourhood, historically known for galleries and independent bookshops, has undergone quiet transformation in recent years, with creative agencies and design firms clustering around Pío Nono and neighbouring streets. "Lastarria offers the space and cultural energy we need to attract talent," Herrera noted. Monthly office rental in the area runs between 8 and 12 million pesos, significantly less than upmarket Providencia or Las Condes.

The hiring drive includes roles for graduates from local universities, with starting salaries at approximately 1.8 million pesos for entry-level positions. The company plans to fill 40 percent of positions internally from other Santiago offices, promoting from within existing teams.

Herrera's expansion reflects broader confidence in Santiago's professional services market. The Chamber of Commerce reported in May that 58 percent of surveyed business leaders expect headcount growth over the next 12 months—the highest confidence level since 2023.

Prospective candidates can apply through Nexo Consultores' website or visit their temporary recruitment office at the Barrio Brasil Innovation Hub on Avenida Brasil, open weekdays through July 18.

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